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Crisis management is key for survival 18 June 2008
Many enterprises think they are better prepared for a crisis than they really are, the Association of Insurance and Risk Managers annual conference heard today.
As a result, they run a risk of disappearing altogether in the event of a really big incident, according to Dennis Murphy, head of risk consultants at Allianz Global Corporate and Specialty, who added 80% of firms hit by a major disaster go out of business.
Many of those that do continue never recover their previous stature. Yet, with the correct planning, the most serious problems can be anticipated and overcome, greatly increasing corporate resilience, he told delegates.
“Many people don’t understand what a business continuity plan is,” he said. “They may have emergency plans in place, and think that’s enough, but you need to go much deeper than that. You need to look beyond the first 48 hours,”
Mr Murphy said. “People think they’re covered for business continuity when they’re only covered for business interruption.”
Customer retention is a key element of business continuity planning that is often overlooked, he continued, with people going elsewhere and never returning in the event of supply disruption.
“If you lose a customer through business interruption, there’s no guarantee you’ll get them back. We can replace your buildings and your hardware, but its less easy to rebuild your reputation,” Mr Murphy concluded.
“It’s in our interest to support you with your continuity plans. It can help to keep our customers in business and reduce our exposure to losses.”
Source: Breaking News from Post Magazine
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