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It is too late to work out what to do as disaster strikes. Businesses need to get on the right track to recovery from the outset.
If the event affects other businesses and not just you, there may be competition for scarce resources, and those who are swift to react will be in a stronger position to get what they need.
If a business is silent during a crisis, people will naturally fear the worst. Lack of a credible and visible plan will lead to loss of confidence in clients, suppliers and employees. Competitors may take advantage, regulators may become involved, and bad publicity result. Sympathy and loyalty will last only so long, and in the worst-case scenario, cash flow problems will arise, leading to probable failure.
Being insured is simply not enough. Businesses typically recover only 30% to 50% of the total cost of an insured interruption, yet the business still has to keep going while losses are assessed. An effective Business Continuity Plan not only reduces the risks, but helps to ensure your business survives. Furthermore, having a BCP today can help you win additional business, reduce your compliance/ regulatory exposure, and may even have a positive impact on your professional indemnity costs.
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